Gran Jonquera Tower. Advertising landmark

Gran Jonquera Outlet & Shopping is a shopping center with more than 50 stores and more than 300 brands, with promotions and sales all year round.
In addition to the business model calibrated for success, its great exclusive advantage is the location: at the meeting point between two countries, Gran Jonquera Outlet & Shopping is a lively space with great promotions, raffles and entertainment activities.
The French public already knows the shopping center as a place that welcomes them when they arrive in Spain. To mark the expansion of the center, the best visual advertisement of the totem or advertising monolith type is the emblematic silhouette of the Eiffel Tower.
This vertical advertising element respects the proportions of the original tower and the elements of the metal structure are adapted, trying to reproduce its consolidated and stereotyped silhouette/image.
At a level of detail, the differences are multiple and the structure is the support for ephemeral installations that personalize the vertical element according to needs: posters and advertisements for commercial campaigns, Christmas motifs, the French flag, the colors of Spain, etc.